amika
Encore Café
Taking the stage to reveal the latest haircare sensation
To celebrate the launch of their latest product line, we transformed a Nashville night club into the Amika Encore Café, an immersive beauty-meets-pop-culture experience. Guests were invited to see, sample and shine with the new lineup, brought to life through interactive moments and stage-worthy styling.
CenterStage
Styling
Every guest received a superstar blowout or braid from stylists using Amika’s newest releases. The Cyber Salon served as both a glam zone and a true product showcase.
make it
a hit
While waiting their turn in the salon, guests could grab a coffee at the Spotlight Bar, make a friendship bracelet, or snap a photo on a set inspired by a concert stage. Every touchpoint was designed to echo the energy of a headline show because at the Encore Café, every guest was a star.
