COVERGIRL
Blur Beach Club
A SUN-KISSED CELEBRATION OF BEAUTY
We transformed Nikki Beach into the Blur Beach Club to celebrate COVERGIRL’s Clean Fresh Blurring Skin Tint, SPF 30 and bring the product’s soft-focus effect to life. The event featured custom builds, tropical florals, and a playful pink-and-yellow palette, creating a vibrant environment inspired by the product. Guests explored interactive activations and curated experiences, from personalized takeaways to photo-worthy moments, immersing them in the fun, energy, and effortless cool of the Blur Beach Club.
DISCOVER YOUR
GLOW
Guests explored COVERGIRL’s Clean Fresh Blurring Skin Tint firsthand at the custom Blur Touch-Up Makeup Bar. With guidance from brand artists, attendees discovered their perfect shade match while engaging with interactive product stations and curated makeup displays. The hands-on experience invited guests to try shades, experiment with techniques, and leave with a look perfectly tailored to them.
CAPTURE
THE BLUR
We created a variety of spaces throughout this Blur Beach Club which brought COVERGIRL’s product benefits forward. At the Aura Photo Booth, a specialized camera captured attendees’ energy with live readings of each portrait, while the Blurry Photo Shoot offered dreamy, motion-blur portraits as personalized takeaways. Styled editorial vignettes, branded daybeds, and the custom DJ booth created additional visually striking backdrops, making every corner of the space sharable.
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