AVEENO
Oat Oasis at SxSW
THE SECRET IS OAT.
To give SxSW festival goers a calming escape from the chaos, we created the Aveeno Oat Oasis providing them with an immersive retreat that brought the brand’s hero ingredient to life. Lush greenery, warm neutrals and soft textures turned the space into a serene, sensory haven with moments of self-care woven throughout.
HANDS-on
Relaxation
From custom poems to a cozy photo booth every detail worked together to reflect Aveeno’s core promise: calming care through nature-backed science. Most notably, guests were provided with soothing hand massages and personalized palm readings.
SIP AND SOOTHE
Attendees were invited to unwind with oat-based beverages at the Oat Oasis Café where offerings were designed to highlight the nourishing power of oat, inside and out.
