rao’S HOMEMADE

The Saucery Chicago Pop-up Experience

RAO'S Homemade  Chicago Pop-up

POP-UP DISTILLERY LEAVES
GUESTS FEELING SAUCY

Bringing Rao’s Homemade® to life for the second year in a row, we were asked to shift this year’s focus to the sauce making process in order to highlight the best homemade sauce in a jar. To do so, we built a distillery-style experience layered with a curated tasting journey. A combination of interactive stations and on-site shopping converted visitors into Rao’s Homemade® experts and, more importantly, new customers. The Saucery Chicago by Rao’s Homemade® sold out of tickets and opened its doors to 1100 media, influencers and consumers in Downtown Chicago, earning 4.6 Billion impressions, and 207 total media placements.

RAO'S Homemade  Chicago Pop-up
RAO'S Homemade  Chicago Pop-up

tasting passport

To reinforce brand recognition, create new customers and drive to purchase a tasting passport was created to guide the intertwined shopping and tasting journey. As an extra bonus at the end of their journey, guest received 15% off in-store and charitable donations to Greater Chicago Food Depository were made with each purchase.

RAO'S Homemade  Chicago Pop-up
RAO'S Homemade  Chicago Pop-up
RAO'S Homemade  Chicago Pop-up

product features

To ensure product sampling felt intentional within the experience, stations were designed to parallel a distillery and showcase Rao’s own process. The “Let’s Get Saucy” station highlighted sauces, soup flavors were available at the “Sip and Simmer” station, and the new line of brick oven crust frozen pizza were at the “Brick Over Lovin” station. We also paired specialty cocktails created by Muddling Memories with Rao’s Homemade® sauces for an extra level of indulgence.

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RAO'S Homemade  Chicago Pop-up
RAO'S Homemade  Chicago Pop-up
RAO'S Homemade  Chicago Pop-up

specialty experience

Limited-edition luxury merchandise valued at over $1,000 was available exclusively inside. Additionally, guests could personalize their own sauce jars and snap a photo in a larger-than-life branded sauce jar.

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RAO'S Homemade  Chicago Pop-up
RAO'S Homemade  Chicago Pop-up

Featured Work

SEPHORA HOLIDAY CHALET

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photo from About-Face event

SEPHORA HOLIDAY CHALET

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photo from About-Face event

SEPHORA HOLIDAY CHALET

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photo from Nars event

SEPHORA HOLIDAY CHALET

Event Type
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photo from About-Face event

SEPHORA HOLIDAY CHALET

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photo from About-Face event

SEPHORA HOLIDAY CHALET

Event Type
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photo from About-Face event

SEPHORA HOLIDAY CHALET

Event Type
Client
photo from About-Face event

SEPHORA HOLIDAY CHALET

Event Type
Client
photo from Nars event

SEPHORA HOLIDAY CHALET

Event Type
Client
photo from About-Face event
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