Sally Hansen
Limited Edition Seasonal Collection
A hauntingly good Halloween party
To launch Sally Hansen’s limited-edition Halloween collection, we turned a historic West Village townhouse into a fully branded haunted escape. Each floor brought the collection to life through immersive, on-theme moments. Custom manicures showcased the seasonal shades, while tarot cards reading, trick-or-treat stations and spooky photo ops added playful product touchpoints. Every detail channeled the brand’s bold spirit and gave guests a Halloween experience worth screaming about.
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Fab-boo-lous
Manis
At the heart of the experience was a pop-up nail salon offering Halloween-themed manicures using Sally Hansen’s seasonal shades. Ghostly graphics, bold colors and the best nail techs in town ensured every guest left with claws to match the occasion.
tricks
and treat
Venue selection was key in creating our seasonal environment. Equally as important was the integration of elevated Halloween decor. As guests wandered through candlelit hallways they were guided by Sally Hansen’s signature orange glow. We created a mixed moody ambiance by accenting that with rich pops of purple, blue and silver. We also utilized traditional seasonal items like skeleton hands, cobwebs, and thoughtfully placed blood-drip branding throughout.
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