BAILEY
NURSERIES
Flora House
STEP INTO A LUSH GARDEN ESCAPE
Hosted at Ladurée Soho in NYC, Flora House was a pop-up experience that showcased the brands of Bailey Nurseries inside a lush, garden-inspired environment. Hands-on activities and informational games were embedded into immersive garden scenes, emphasizing the value of fall planting for gardeners who cherish a flourishing garden come spring. Guests were invited to explore, experiment, and leave with fresh inspiration for their own gardens.
PICTURE-PERFECT
GARDEN MOMENTS
Guests captured memories at thoughtfully styled photo vignettes throughout Flora House, designed to showcase the beauty of Bailey’s plants within a garden-inspired oasis in the heart of the city. Each setup offered a visually immersive experience, blending color, texture, and seasonal inspiration to create shareable moments that brought a touch of nature into an urban environment.
TREATS
& TAILORED TAKEAWAYS
Guests enjoyed treats and refreshments at the Endless Summer Bar and customized their own pressed-floral bookmarks, creating a unique keepsake to commemorate their Flora House experience. This thoughtful takeaway served as a lasting reminder of Bailey’s promise of resilience and year-round color.
DISCOVER
YOUR PLANT MATCH
Guests stepped into the First Editions shed to take the Plant-Sona quiz—a personality test to find their perfect plant match. After answering a series of playful questions, they received a personalized plant pairing and takeaway card, encouraging them to explore and connect with the brand’s collection.
