fila
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A truly beautiful debut
To preview FILA’s Fall/Winter collection, we brought their Bellissimo campaign to life for a select group of editors and influencers. Hosted at Soho House, the event blended Italian elegance with FILA’s signature edge, inviting guests to step inside a world where grit meets grace and leaving them feeling enthusiastic about the Casa FILA Collection and the future of FW.
A Cinematic
Welcome
Guests were welcomed with an exclusive screening of Bellissimo, FILA’s campaign film. The screening offered an intimate look at the inspiration behind the FW24 collection, followed by a panel conversation connecting the film’s themes to the designs themselves.
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fashion
up close
A cocktail hour, designed to reflect FILA’s signature blend of grit and grace, allows guests to explore the collection up close, surrounded by styled vignettes. With exquisitely crafted cocktails, passed hors d’oeuvres and a striking photo moment which embodied the essence of a FILA country club, the setting was equal parts luxe and confident, offering press a thoughtful brand experience informed by the fashion.
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