LACTAID
Taste Buds Cafe
FULL FLAVOR.
FULL STOP.
NYC got a taste of Lactaid's newest creamer lineup inside a coffeehouse-inspired pop-up built to make every pour the main character. Positioned in a high-foot-traffic setting, the Taste Buds Café proved to casual passersby that lactose-free and full-flavor aren't mutually exclusive, one cold brew flight at a time!
RAISING THE BAR
At the coffee bar, Lactaid's creamer lineup starred in custom barista creations and a cold brew flight tasting built for discovery. Between sips, guests tried their luck at a crane game stocked with capsule prizes, because great coffee deserves a little game with it.
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SIP, SNAP, SHARE
From the aura photo booth to custom photo moments throughout the space, every corner was designed to be as shareable as it was flavorful. Guests left with content worth posting and a creamer worth talking about.
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