pantene
Pantene Dinner
Serving up hair repair
To celebrate Pantene’s Fixins for Country Fried Hair campaign starring Kelsea Ballerini, we brought the brand’s bold vision to the streets of Manhattan by transforming the iconic Empire Diner into a golden-hued, content-worthy brunch experience. Cowboy-chic met retro glam in a fully immersive moment that served up haircare with a side of southern hospitality.
going from
golden
From custom vinyl wraps across the interior and exterior to a built-in TV looping the campaign spot, we adorned the space with Pantene’s signature polish. Every corner, from tables to bar tops, was styled with elevated gold props and curated product displays, turning the diner into a real-life ad.
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the
fixins
Guests could stop by the science station for a personalized hair check and get matched with the best Pantene products for their needs. At the embroidery station, they customized golden neck scarves, a wink to Kelsea’s signature accessory from the campaign, and from there they could snap a quick photo at our retro inspired photo moment.
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